No Set Path
Episode 50 · Feb 20, 2025

Blake Lively, Justin Baldoni & A History of Hollywood Publicity

Publicity vs. PR, celebrity stunts, and studio-driven promotion.

Runtime
00:57:54
Released
Feb 20, 2025
Path
Industry & Career

Show notes

Episode Breakdown

  1. 0:00Intro
  2. 6:00Why Baldoni & Lively probably won’t go to trial
  3. 6:40Publicity vs. PR vs. Marketing
  4. 7:59Looking at things with a critical eye & documentary subjects saying “no”
  5. 10:10North West, Kim Kardashian, Kanye West & “The Lion King” at the Hollywood Bowl
  6. 12:58Amazon Prime’s publicist dramatization in “Flack”
  7. 15:00the advent of the “influencer”
  8. 16:25Real stories of publicist shenanigans from my time at the Hollywood Reporter
  9. 22:45more Hollywood stories
  10. 23:26studios/companies telling actors things to say to promote a film, including fake stories. Case study: Suicide Squad & Jared Leto’s crazy “gifts”
  11. 38:33Failed publicity stunts - Balloon boy (2009), Jussie Smollett (2019), Morton Downey Jr. (1989)
  12. 54:18how you’re being tricked by social media creators

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